When we call this masque ultra-deep conditioning, we’re not kidding. We’ve taken the highly moisturizing, hair-growth promoting, and shine-enhancing qualities that have made coconut oil the darling of haircare junkies everywhere and ramped them up to 11 with keratin for added smoothing and strengthening and our blend of 4 growth-promoting herbs.
Root to Tip Hair Collection
What's a Hair Masque?
Hair masques are ultra-deep conditioning treatments designed for weekly or monthly rather than daily use. If regular conditioner is a daily body lotion, hair masques are the richest of after-shower body butters.
Hair is incredibly absorbent of basically everything, meaning that it quickly saturates with water when wet, hindering its ability to absorb anything else, like, say, a conditioner. Hair masques circumvent this by being used on dry hair pre-wash, and left on for a minimum of 15 min with light heat exposure, maximizing product absorption.
Because they are left on longer, and intended to penetrate deeper, masques (should be) made with a far higher oil/fat content, and none of the sensitizing ingredients that can be found in conditioners.
Why Protein?
Hair is made from the protein keratin. Individual hairs have an inner marrow, surrounded by a core of keratin and protected by an outermost cuticle of dead cells. Although the keratin core of a hair shaft is responsible for the color and texture of each hair, the cuticle is responsible for the strength, hydration, elasticity, and shininess of your hair. A healthy hair cuticle is undisturbed and flat, fully protecting the keratin core from damage and drying out.
If the cuticle is raised, worn, or otherwise damaged such as through dying or use of heat tools, hair will become porous, rough and easily breakable. Topically applying protein to your hair can help temporarily(!!) smooth and fill in small holes or cracks in the cuticle, protecting the delicate core from dehydration and damage. The result, if used consistently, will be smoother, shinier, less frizzy hair that is less prone to split ends and breakage.
Caffeine for Hair Growth
Multiple studies in the past two decades have confirmed that caffeine stimulates and promotes hair growth (lengthening the growth phase of the hair growth cycle) and suppresses the hormone DHT that is responsible for hair loss in both male and female pattern hair loss. DHT suppression is the same mechanism used by minoxidil (sold in the US under the brand name Rogaine) to prevent hair loss. Also like minoxidil, caffeine must be used consistently for at least 3 months before an effect will begin to be seen.
Why Vitamin C?
Caffeine is not particularly water soluble, meaning it does not dissolve well in water (at room temperature anyways). Vitamin C bonds with caffeine, helping it bond to water, increasing the amount of caffeine a given amount of water can contain.
To Use
Hair Masque: Rub a small amount of between palms to melt oils and then massage into scalp and hair. Make sure to fully saturate hair and scalp from root to tip. Cover with plastic cap and allow to sit for at least 30 minutes before washing and conditioning as normal. For best results, allow to sit overnight. We recommend using once weekly for maintenance, and as many as three times a week to improve condition of extremely dry or damaged hair.
Caffeine Spray: Spray directly into roots of wet or dry hair once daily. Be sure to saturate entire scalp for best results. Do not rinse. May be layered with any other hair product. Caffeine spray will have a very slight drying effect, making it a great root pick-me-up between shampoos.
***Note: hair grows only from the root, so caffeine application is only necessary at the scalp/root level of hair, and will have no effect if applied further down on hair***
What's in the Jar
Full Ingredient List
Hair Masque: Cocos Nucifera (Coconut) Oil, Rosemary Officinales (Rosemary), Urtica Dioica (Nettle), Althaea Officinalis (Marshmallow), Panax Ginseng Root (Ginseng), Aqua (Water), Argania Spinosa (Argan) Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Ricinus
Hair Spray: Aqua (Water), Caffeine, Citric Acid (Vitamin C), Fragrance